Giving The Elderly Their Voice
Giving the Elderly Their Voice
The elderly have no way of showing others everything they have been through in their lives. Their family and close friends may be well aware of the many things that these aged ones have survived, taken part in, or witnessed. However, when they get a certain age it can be nice to be able to let others know this too. By showing these events to others with badges, pins, t-shirts, and many more items, it announces to onlookers that they are proud to let others know this about them and answer curious questions from them.
If you cannot make these items yourself, it is best to outsource most of the work of making these items to a place such as CafePress. However, you might be able to make some items like buttons and badges yourself. Whichever way you choose to acquire these items, make sure that you do some comparison-shopping with several companies that can supply you with these items at the best prices.
You'll need a creative mind to come up with catch phrases for these products. On the other hand, you may check with some of your friends and relatives and see what they might be able to help you with in this area. They may have some great catch phrases and ideas that can help you get this 'business idea' off the ground. If not, you might want to hire a copywriter to help you with that.
Many children and grandchildren, as well as other friends and relatives, will find these products great gifts for their elderly loved ones. So, make sure you consider this when you plan your advertising tactics. You may be providing items for older ones but you should be able to market the items to a full range of age groups. Young people might even be proud to wear something advertising what their parents or grandparents may have experienced also. Phrases might be used such as; "My Grandparents Survived Nazi Concentration Camp..."
Another decision you have to decide on is how you would like to sell these items. For the largest customer base, it is a good idea to offer these items in an web based store. Make sure that you make it an easy site to order from and have as many photos of your items you can post. People need to see the items they are ordering. You might also offer to put information on your items that they may not see on your site, offer special order items.
If you would like to keep the business smaller, you might want to invest in the creation of a catalog and sell your items this way. You can randomly send them to people, or offer your catalogs to those interested in an item that you 'display' by wearing it. The business can grow rather quickly this way. You can even offer to have parties and show your items, giving your host special gifts according to the amount of sales the party generates.
Resources:
http://www.orderdirect.com/
http://www.cafepress.com
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